The “Peloton Wife” is on the verge of striking up a new relationship outside her marriage

The actress who plays the controversial Madison Avenue figure in a commercial for the luxury physical-fitness company is back in a new ad campaign – for another marketer that has little to do with promoting a healthy lifestyle.

Aviation Gin, owned by Davos Brands and actor Ryan Reynolds, on Friday released a video ad for its liquor in which Monica Ruiz reprises her role as the woman whose husband gave her a Peloton bike in a different commercial, sparking a frenzied digital conversation over whether Peloton was reinforcing sexist images of wives forced to keep themselves thin to please their spouses.

The commercial showed the wife vlogging a year of her Peloton workouts, nervous in some moments and determined in others. At no point does the husband imply he’s dissatisfied with her appearance and the gift,...