
Justin Bieber’s ‘Seasons’ Docuseries Sets YouTube Originals Viewing Record

“Justin Bieber: Seasons” has broken a record for YouTube: The docuseries’ first episode scored as the most-viewed premiere in its first week of all the platform’s originals to date.
Episode 1 of “Seasons” had 32.65 million views in the first week after its Jan. 27 debut, according to YouTube. That beat out YouTube’s original comedy “Liza On Demand” Season 2 debut (25.4 million) and the first episode of “Cobra Kai” Season 2 (21 million) over the same time periods.
YouTube paid upwards of $20 million for the 10-part Bieber docuseries, making it YouTube’s most expensive content acquisition to date, Variety reported. “Seasons” promises fans a revealing look at the making of the “Changes,” the pop star’s first new album in over four years.
Bieber, who famously got “discovered” on YouTube, is the most-followed music artist on the platform — and just surpassed 50 million subscribers for his channel. “Started as #kidrauhl and now this.
Episode 1 of “Seasons” had 32.65 million views in the first week after its Jan. 27 debut, according to YouTube. That beat out YouTube’s original comedy “Liza On Demand” Season 2 debut (25.4 million) and the first episode of “Cobra Kai” Season 2 (21 million) over the same time periods.
YouTube paid upwards of $20 million for the 10-part Bieber docuseries, making it YouTube’s most expensive content acquisition to date, Variety reported. “Seasons” promises fans a revealing look at the making of the “Changes,” the pop star’s first new album in over four years.
Bieber, who famously got “discovered” on YouTube, is the most-followed music artist on the platform — and just surpassed 50 million subscribers for his channel. “Started as #kidrauhl and now this.
- 2/5/2020
- by Todd Spangler
- Variety Film + TV
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