Telemundo YouTube Channel Passes 10M Subscribers, Tops Among U.S. Broadcasters, Giving Marketing Boost To Network And Peacock
Exclusive: NBCUniversal-owned Telemundo has surpassed 10 million subscribers to its main YouTube channel, a higher tally than any other channel tied to a U.S. broadcast network.
The shared model of the Google-owned platform has delivered the Hispanic media brand meaningful revenue from YouTube. But its main value has been as a targeted marketing vehicle, especially given the firm embrace of digital technology by Telemundo’s core audience. The potency of the network’s YouTube presence is now being mobilized for the national launch of Peacock this month.
Eight of Telemundo’s 11 YouTube channels have at least one million subscribers. The mother ship is now at 10.6 million, up from 1 million in 2015, and the next-biggest, one dedicated to court show Caso Cerrado (Case Closed), is approaching the 10 million mark. The total portfolio is at 35 million and counting.
In an interview with Deadline, EVP of Revenue Strategy & Innovation Peter Blacker said...
The shared model of the Google-owned platform has delivered the Hispanic media brand meaningful revenue from YouTube. But its main value has been as a targeted marketing vehicle, especially given the firm embrace of digital technology by Telemundo’s core audience. The potency of the network’s YouTube presence is now being mobilized for the national launch of Peacock this month.
Eight of Telemundo’s 11 YouTube channels have at least one million subscribers. The mother ship is now at 10.6 million, up from 1 million in 2015, and the next-biggest, one dedicated to court show Caso Cerrado (Case Closed), is approaching the 10 million mark. The total portfolio is at 35 million and counting.
In an interview with Deadline, EVP of Revenue Strategy & Innovation Peter Blacker said...
- 7/2/2020
- by Dade Hayes
- Deadline Film + TV
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