With ‘Mulan,’ Disney Tests Out Entirely New Early VOD Model
In another major blow to movie theaters, Disney announced “Mulan” will forgo its planned theatrical release. Instead, the live-action remake is premiering on Disney Plus on Sept. 4 for a premium rental price.
The company believes that the release of the action epic will help drive subscribers while serving as a valuable test case to determine how much of their hard-earned cash customers are willing to part with in order to watch a movie that was originally intended to debut exclusively in cinemas.
Unlike the rest of the content available on Disney Plus, “Mulan” won’t be available directly to subscribers. Consumers in the U.S. and other territories will have to pay $29.99 to rent the movie on top of the streaming service’s monthly subscription fee of $6.99. In markets where Disney Plus isn’t available, “Mulan” will play in cinemas.
For now, Disney’s CEO Bob Chapek says “Mulan’s...
The company believes that the release of the action epic will help drive subscribers while serving as a valuable test case to determine how much of their hard-earned cash customers are willing to part with in order to watch a movie that was originally intended to debut exclusively in cinemas.
Unlike the rest of the content available on Disney Plus, “Mulan” won’t be available directly to subscribers. Consumers in the U.S. and other territories will have to pay $29.99 to rent the movie on top of the streaming service’s monthly subscription fee of $6.99. In markets where Disney Plus isn’t available, “Mulan” will play in cinemas.
For now, Disney’s CEO Bob Chapek says “Mulan’s...
- 8/4/2020
- by Adam B. Vary and Rebecca Rubin
- Variety Film + TV
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