History Plots Alcatraz & Roman Empire Mini-Series As Cable Net Leans Into Limited Dramas – Edinburgh
As Project Blue Book, Knightfall and Vikings all come to an end, History is looking to recalibrate its scripted strategy towards limited dramas and mini-series.
Rob Sharenow, President of Programming at A+E Networks, called returnable scripted series a “fraught path” for the company given the competitive nature of the marketplace.
Speaking on a panel session, moderated by Deadline, at the virtual Edinburgh International TV Festival, Sharenow highlighted the performance of previous minis including Hatfields & McCoys, Roots, Houdini and The Bible. “We’re definitely leaning into limited series and miniseries. That’s traditionally been what’s done best for our audience,” he said.
“The ongoing scripted series market, we’ve done well there too but it’s a more fraught path for us. It’s a very competitive landscape with a lot of dollars being spent. Most of the minis that we gravitate to are pre-sold brands or subjects and in such a congested marketplace,...
Rob Sharenow, President of Programming at A+E Networks, called returnable scripted series a “fraught path” for the company given the competitive nature of the marketplace.
Speaking on a panel session, moderated by Deadline, at the virtual Edinburgh International TV Festival, Sharenow highlighted the performance of previous minis including Hatfields & McCoys, Roots, Houdini and The Bible. “We’re definitely leaning into limited series and miniseries. That’s traditionally been what’s done best for our audience,” he said.
“The ongoing scripted series market, we’ve done well there too but it’s a more fraught path for us. It’s a very competitive landscape with a lot of dollars being spent. Most of the minis that we gravitate to are pre-sold brands or subjects and in such a congested marketplace,...
- 8/25/2020
- by Peter White
- Deadline Film + TV
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