HBO Max Is Finally Coming to Amazon Fire TV
Almost six months after HBO Max’s launch, the WarnerMedia streaming service will finally be landing on Amazon Fire TV and Fire tablets.
The HBO Max app for Amazon’s devices will be available Tuesday, Nov. 17. The launch will bring WarnerMedia’s flagship direct-to-consumer product to Amazon’s estimated 40 million-plus active Fire TV users as well as the company’s Fire tablet customers.
For now, HBO Max remains unavailable on the Roku platform, which had about 46 million active accounts for its devices as of the end of Q3.
Terms of WarnerMedia’s deal with Amazon for the Fire devices are not being disclosed. One of the key sticking points in the deal talks was that WarnerMedia wanted to remove legacy HBO as a channel from Amazon’s Prime Video Channels offering — and the companies’ pact lays the groundwork to do that. WarnerMedia’s strategic goal is to keep customers within the HBO Max app experience,...
The HBO Max app for Amazon’s devices will be available Tuesday, Nov. 17. The launch will bring WarnerMedia’s flagship direct-to-consumer product to Amazon’s estimated 40 million-plus active Fire TV users as well as the company’s Fire tablet customers.
For now, HBO Max remains unavailable on the Roku platform, which had about 46 million active accounts for its devices as of the end of Q3.
Terms of WarnerMedia’s deal with Amazon for the Fire devices are not being disclosed. One of the key sticking points in the deal talks was that WarnerMedia wanted to remove legacy HBO as a channel from Amazon’s Prime Video Channels offering — and the companies’ pact lays the groundwork to do that. WarnerMedia’s strategic goal is to keep customers within the HBO Max app experience,...
- 11/16/2020
- by Todd Spangler
- Variety Film + TV
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