After Quitting YouTube, Ingrid Nilsen To Launch Fragrance Studio ‘The New Savant’
After retiring from being a professional influencer last July, YouTube Og Ingrid Nilsen is lighting the match on her next career chapter -- a scent company billed The New Savant.
The New Savant, per its Instagram bio, is “a scent studio for bright days and mellow nights,” and its first product launch is a four-piece holiday candle collection that is “handmade in Brooklyn” by Nilsen herself.
Nilsen has co-founded the venture with her girlfriend, the media executive Erica Anderson -- with no other employees involved as of yet. After taking a much-needed break over the summer given that she'd been uploading on YouTube for roughly 11 years without pause, Nilsen says she wanted to try her hand at something that she’s never done before, and will be crafting all of the candles by hand. Anderson, for her part, runs operations.
Nilsen explained in another post that the name The New...
The New Savant, per its Instagram bio, is “a scent studio for bright days and mellow nights,” and its first product launch is a four-piece holiday candle collection that is “handmade in Brooklyn” by Nilsen herself.
Nilsen has co-founded the venture with her girlfriend, the media executive Erica Anderson -- with no other employees involved as of yet. After taking a much-needed break over the summer given that she'd been uploading on YouTube for roughly 11 years without pause, Nilsen says she wanted to try her hand at something that she’s never done before, and will be crafting all of the candles by hand. Anderson, for her part, runs operations.
Nilsen explained in another post that the name The New...
- 11/25/2020
- by Geoff Weiss
- Tubefilter.com
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