"We wanted to crush the player." An official trailer has debuted for the documentary Insert Coin, another fascinating video game history doc film looking back at Midway Games. This originally was set to premiere at SXSW, then officially premiered at the Melbourne Documentary Film Festival this summer. Insert Coin: The Midway Chronicles is the amazing behind-the-scenes story of one of the greatest video game studios of all time – Midway Games. Led by the "godfather of video games" Eugene Jarvis, the company pioneered the concept of live action gaming, kickstarting a new arcade boom and grossing billions of dollars in the process with massive hits like Mortal Kombat and NBA Jam – franchises still popular today. Through intimate and often hilarious interviews with the people who were there, we witness how a small, tight-knit group of friends deal with next level success and the roller coaster ride that comes with it. As a geek,...