WarnerMedia Sets HBO Max Leadership for Europe and Middle East, Latin America
WarnerMedia has announced the leadership teams for HBO Max Latin America and HBO Max Emea ahead of the streaming platform’s rollout across the territories, planned for later this year.
In their new roles, Sulebakk and Duran will handle upgrading current HBO streaming services in existing markets as well as expansion into new territories across Europe, the Middle East, Africa and Latin America.
Christina Sulebakk will take the reins as general manager of HBO Max Europe, Middle East and Africa (Emea), with Luis Duran filling the position at HBO Max Latin America in February. Both will report to head of HBO Max International Johannes Larcher.
Sulebakk is joined in Emea by Line Mykland as lead of the content experience team. Meanwhile, Roberto Soto heads up growth marketing, Brett Horowitz leads data, insights and planning, Tobias Andersson is Emea regional legal lead, Andreas Ferdinand heads product experience and Mark Spivey is talent lead.
In their new roles, Sulebakk and Duran will handle upgrading current HBO streaming services in existing markets as well as expansion into new territories across Europe, the Middle East, Africa and Latin America.
Christina Sulebakk will take the reins as general manager of HBO Max Europe, Middle East and Africa (Emea), with Luis Duran filling the position at HBO Max Latin America in February. Both will report to head of HBO Max International Johannes Larcher.
Sulebakk is joined in Emea by Line Mykland as lead of the content experience team. Meanwhile, Roberto Soto heads up growth marketing, Brett Horowitz leads data, insights and planning, Tobias Andersson is Emea regional legal lead, Andreas Ferdinand heads product experience and Mark Spivey is talent lead.
- 1/20/2021
- by Jamie Lang
- Variety Film + TV
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