Genflow, Which Helps Influencers Build Their Own Brands, Raises $11 Million
Genflow, a five-year-old agency that helps influencers build their own direct-to-consumer brands, gated content services, membership clubs, or mobile apps, has raised $11 million in funding.
Genflow says it has built $100 million worth of brands to date with the likes of Summer McKeen, Jordyn Woods (workout platform FrstPlace), Corinna Kopf, Gregg and Charley Sulkin (at-home fitness program Circuit Workit, and more. The company says it specializes in apparel, fitness, nutrition, and beauty ventures -- while providing backend infrastructure, including design, manufacturing, development, content, strategy, and marketing.
The company’s first funding round was led by U.K.-based venture capital firm Bgf, Techcrunch reports, with and will be harnessed to further scale Genflow’s brand offerings as well as to fuel international expansion. Genflow, which was founded by the British entrepreneur Shan Hanif, currently has offices in London and Los Angeles.
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Genflow says it has built $100 million worth of brands to date with the likes of Summer McKeen, Jordyn Woods (workout platform FrstPlace), Corinna Kopf, Gregg and Charley Sulkin (at-home fitness program Circuit Workit, and more. The company says it specializes in apparel, fitness, nutrition, and beauty ventures -- while providing backend infrastructure, including design, manufacturing, development, content, strategy, and marketing.
The company’s first funding round was led by U.K.-based venture capital firm Bgf, Techcrunch reports, with and will be harnessed to further scale Genflow’s brand offerings as well as to fuel international expansion. Genflow, which was founded by the British entrepreneur Shan Hanif, currently has offices in London and Los Angeles.
Visit Tubefilter for more great stories.
- 1/22/2021
- by Geoff Weiss
- Tubefilter.com
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