In a premise that seems borrowed from “Black Mirror,” Adrian Grenier’s Nick Brewer appears in a startling web video near the start of Netflix’s “Clickbait, holding a sign indicating that once his taped confession of abuse gets 5 million views, he will die. The clip, of course, goes viral. And unsure where he is, his family must figure out how a man they only knew as devoted and sweet found himself confessing to a secret life.

That family does the heavy lifting on this limited series. With each episode devoted to the point of view of a different character, the installments focused on Nick’s sister, Pia (Zoe Kazan), and his wife, Sophie (Betty Gabriel), are the strongest. Both existed in the shadow of Nick’s goodness — Pia as black-sheep sibling, Sophie as less devoted spouse — and each seems dazed as she confronts the new reality the web has opened up in their lives.