American Eagle Launches Student Athlete Influencer Program After NCAA Relaxes Rules
Youth-skewing retailer American Eagle has recruited a team of student athletes -- among them USC Trojans quarterback Kedon Slovis (pictured above), Auburn Tigers running back Tank Bigsby, and Lsu gymnast (and TikTok star) Olivia Dunne -- as part of its brand new influencer program.
AdWeek reports that American Eagle’s #AEAthleticDept initiative arrives after the National Collegiate Athletic Association (NCAA) decreed on July 1 that student athletes would finally be able to make money using their name, image, and likeness (Nil) -- including social media activities, brand deals, merch, personal appearances, and more.
The NCAA's aboutface arrived after a unanimous decision by the Supreme Court in June, which concluded that education-related benefit caps on student athletes also violated U.S. antitrust laws.
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AdWeek reports that American Eagle’s #AEAthleticDept initiative arrives after the National Collegiate Athletic Association (NCAA) decreed on July 1 that student athletes would finally be able to make money using their name, image, and likeness (Nil) -- including social media activities, brand deals, merch, personal appearances, and more.
The NCAA's aboutface arrived after a unanimous decision by the Supreme Court in June, which concluded that education-related benefit caps on student athletes also violated U.S. antitrust laws.
Visit Tubefilter for more great stories.
- 9/21/2021
- by Geoff Weiss
- Tubefilter.com
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