UTA Bulks Up With $125M Purchase Of MediaLink; Strategic Advisory Firm CEO Becomes Partner
Fresh off some deft Wall Street moves earlier this month, UTA is now scaling up fast with the acquisition of strategic advisory firm MediaLink.
Already a player in branding and marketing circles with its in-house UTA Marketing and UTA Brand Studio divisions, the uber agency has purchased the Michael Kassan founded company from UK-based Ascential Plc for around $125 million. The British B-to-b media outlet which owns the Cannes Lions International Festival of Creativity bought the advisory and business services company back in 2017 for an initial cash consideration of $69 million
As a part of the far reaching UTA purchase, MediaLink’s 150 employees in LA, NYC, Chicago and London will join with UTA’s worldwide workforce of 1300 immediately. Additionally, American Advertising Federation’s Hall of Famer Kassan will become a partner in UTA, as well as retaining his CEO post at MediaLink, which first opened its doors in 2003.
“This is an expansion driven by two things,...
Already a player in branding and marketing circles with its in-house UTA Marketing and UTA Brand Studio divisions, the uber agency has purchased the Michael Kassan founded company from UK-based Ascential Plc for around $125 million. The British B-to-b media outlet which owns the Cannes Lions International Festival of Creativity bought the advisory and business services company back in 2017 for an initial cash consideration of $69 million
As a part of the far reaching UTA purchase, MediaLink’s 150 employees in LA, NYC, Chicago and London will join with UTA’s worldwide workforce of 1300 immediately. Additionally, American Advertising Federation’s Hall of Famer Kassan will become a partner in UTA, as well as retaining his CEO post at MediaLink, which first opened its doors in 2003.
“This is an expansion driven by two things,...
- 12/16/2021
- by Dominic Patten
- Deadline Film + TV
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