Fanatics, the sports merchandise and collectibles giant, has hired former Dick Clark Productions CEO Mike Mahan to serve as CEO of Fanatics Collectibles, a new business unit that will include Topps (which Fanatics recently acquired from Michael Eisner), Candy Digital, which is in the digital collectibles and Nft space, and zerocool, Fanatics’ entertainment and pop culture collectibles brand.

Mahan will report to Fanatics founder and CEO Michael Rubin.

Fanatics says that Mahan will help lean the company further into content, writing in his hiring announcement that the move makes sense with the “broader collectibles market becoming a content engine driven by exceptional products.”

Specifically, the company cites social marketing and influencer content as a source of interest, as the company looks to grow the global collector audience.

Mahan, a former investment banker, joined Dcp as is president in 2013. In 2020 he shifted to an advisory role as vice chair at the production company,...