J Balvin knows a thing or two about starting from the bottom in the United States. Before becoming a staple in reggaetón, he was Jose Álvaro Osorio, an undocumented worker painting houses, trying to make a living in the U.S.

Fast-forward to 2022, and Balvin — now a Grammy-nominated musician with countless hits — has found a way to give back to his roots.

On Tuesday, Miller Lite announced a new iteration of the brand’s partnership with Balvin: a streetwear collection, named BodegaWear, designed for the runs to the neighborhood convenience store.