As Night Media hunts for new opportunities on behalf of its partner creators, it is looking to spend a hefty sum on consumer-facing companies. The management firm has teamed up with The Chernin Group to announce Night Capital, an investment company with 100 million at its disposal.

Night Capital will focus on “acquiring established consumer-facing companies in partnership with leading talent,” according to a press release. Translation: Night will use its nine-digit war chest to pick up majority stakes in the companies it backs. Then it will connect those entities to creators, who will help guide “the strategic vision and future business growth” of Night Capital’s assets.

The establishment of Night Capital comes at a key inflection point for the creator economy. Influencers are becoming investors, and several companies — including Karat, Creative Juice, and CreatorDAO — are providing platforms that facilitate that trend. Other creators, such as the D’Amelios, have...