Exclusive: Since the service was made available across the Asia Pacific region in 2016, Amazon Prime Video has focused on producing content in the markets where Amazon has a strong retail membership service – India, Japan and Australia. Based in Los Angeles, Erika North, Amazon Studios’ Head of Originals, Asia Pacific, has been tasked with expanding that local content footprint into other Apac territories.

North joined Amazon in February 2020 after similar stints heading production in the region for HBO Asia and Netflix. Although she helped build out local content in Australia and New Zealand, those territories are now handled by a separate team, while she focuses on Southeast Asia and Korea. She has also taken on Japan, previously headed by James Farrell, who was promoted to head of international originals in 2018 and moved to North America. (India is also handled by a separate team in line with Amazon’s structuring of global business divisions.