2022 CMA Awards Secure Largest Audience In 3 Years, Adding 2.2M Viewers In L+7 Multiplatform Ratings
Exclusive: The 56th annual CMA Awards has drummed up its largest audience in three years in the week since the honors were handed out in Nashville.
The 2022 award show has grown to 9.7M total viewers across linear and digital platforms, which is up 2.2M from its live+same day audience, according to ABC. The CMA awards built its audience by 16% compared to last year’s 8.4M total viewers in L+7.
This year’s show dipped slightly in the 18-49 demographic in live+same day data, with a 1.05 compared to 2021’s 1.12. But it made up for that in delayed viewing, managing a 73% lift to a 1.78 — which is 9% higher than last year’s L+7 rating of 1.63.
In fact, the 2022 CMA Awards mark the highest viewership and ratings for the show since 2019. Like many awards shows, the CMAs are slowly climbing out of their pandemic slump, not quite making it to pre-pandemic numbers just yet.
The 2022 award show has grown to 9.7M total viewers across linear and digital platforms, which is up 2.2M from its live+same day audience, according to ABC. The CMA awards built its audience by 16% compared to last year’s 8.4M total viewers in L+7.
This year’s show dipped slightly in the 18-49 demographic in live+same day data, with a 1.05 compared to 2021’s 1.12. But it made up for that in delayed viewing, managing a 73% lift to a 1.78 — which is 9% higher than last year’s L+7 rating of 1.63.
In fact, the 2022 CMA Awards mark the highest viewership and ratings for the show since 2019. Like many awards shows, the CMAs are slowly climbing out of their pandemic slump, not quite making it to pre-pandemic numbers just yet.
- 11/21/2022
- by Katie Campione
- Deadline Film + TV
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