Rob Tuck, CW Ad-Sales Chief, to Exit
Rob Tuck, the veteran ad-sales chief of the CW network, is leaving the outlet as it moves forward under new ownership, according to two people familiar with the matter
Tuck has posted information about his coming retirement on social media. He has been with the CW and its antecedent, the WB, since mid-1995 — its first broadcast season — rising up through the ranks until he was named executive vice president of national sales in 2008. Before joining the WB, Tuck was group director of national broadcast at the large TeleVest media-buying agency, which was renamed MediaVest.
A spokeswoman for the CW did not immediately respond to a query seeking comment,
Tuck is one of the industry’s longest-serving TV ad-sales chiefs, having run the CW’s outreach efforts to Madison Avenue for nearly 14 years. During that time, he helped garner ad support for programing ranging from “Gossip Girl” and Wildcats” to “The Flash” and “Arrow.
Tuck has posted information about his coming retirement on social media. He has been with the CW and its antecedent, the WB, since mid-1995 — its first broadcast season — rising up through the ranks until he was named executive vice president of national sales in 2008. Before joining the WB, Tuck was group director of national broadcast at the large TeleVest media-buying agency, which was renamed MediaVest.
A spokeswoman for the CW did not immediately respond to a query seeking comment,
Tuck is one of the industry’s longest-serving TV ad-sales chiefs, having run the CW’s outreach efforts to Madison Avenue for nearly 14 years. During that time, he helped garner ad support for programing ranging from “Gossip Girl” and Wildcats” to “The Flash” and “Arrow.
- 12/6/2022
- by Brian Steinberg
- Variety Film + TV
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