How Podcast Dealmaking Works During a Downturn: A Chat With WME Partner Marissa Hurwitz
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Marissa Hurwitz has been at the forefront of some of podcasting’s most exciting — and lucrative — deals.
The digital media agent and newly promoted partner at WME closed one of Spotify’s first major exclusive podcast deals, with Joe Budden, in 2018 — a licensing deal that helped pave the way for the audio giant’s licensing deals with behemoths like The Joe Rogan Experience and Call Her Daddy, even as Budden ultimately walked away from the platform two years later to pursue a wider distribution model for his show.
Since then, the podcast dealmaking space has seen the entrance of new buyers, including Amazon, which struck a massive ad sales and distribution deal earlier this year with Hurwitz’s clients, Alaina Urquhart and Ashleigh Kelley, who lead the Morbid podcast network. And thanks in part to the success of David S. Goyer’s Batman Unburied,...
Marissa Hurwitz has been at the forefront of some of podcasting’s most exciting — and lucrative — deals.
The digital media agent and newly promoted partner at WME closed one of Spotify’s first major exclusive podcast deals, with Joe Budden, in 2018 — a licensing deal that helped pave the way for the audio giant’s licensing deals with behemoths like The Joe Rogan Experience and Call Her Daddy, even as Budden ultimately walked away from the platform two years later to pursue a wider distribution model for his show.
Since then, the podcast dealmaking space has seen the entrance of new buyers, including Amazon, which struck a massive ad sales and distribution deal earlier this year with Hurwitz’s clients, Alaina Urquhart and Ashleigh Kelley, who lead the Morbid podcast network. And thanks in part to the success of David S. Goyer’s Batman Unburied,...
- 12/7/2022
- by J. Clara Chan
- The Hollywood Reporter - Movie News
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