If you have been regularly using TikTok for the last few years, you’ve probably stumbled across Chrissy Chlapecka’s videos. With their energetically baby-voiced delivery and bright pink hair (and outfits), Chlapecka (who uses both she/her and they/them pronouns) has been leading the charge on reclaiming the pejorative “bimbo” as a term of self-empowerment for the “girls, gays, and theys” following their account.

In breathy videos, Chlapecka is dressed up in mini-skirts and bikini tops, cheekily espousing sex-positive affirmations and proudly shifting the narrative around a word...