GroupM Offers Plan to Expand Investment in Diverse Media
GroupM, the large Wpp-owned media-investment agency, wants advertisers to do more when it comes to supporting diverse media.
After calling for advertisers to put between 2% and 5% of their annual media spend into multicultural media venues, the media buyer hopes clients will now invest the upper end of that range.
“As the largest media investment company in the world, we have a responsibility to accelerate growth through the next era of media,” said Kirk McDonald, CEO, GroupM North America, in a statement. “That means making our industry more inclusive and equitable for all publishers. As well as, sharing brands’ products and services with audiences that are representative of the changing face of America in service of growing their businesses.” Under GroupM’s effort, marketers would ensure the money is invested across Black, Hispanic, Aapi and LGBTQ+ owned and/or focused media.
GroupM first unveiled the effort in 2021, when it spurred a group of 20 advertisers,...
After calling for advertisers to put between 2% and 5% of their annual media spend into multicultural media venues, the media buyer hopes clients will now invest the upper end of that range.
“As the largest media investment company in the world, we have a responsibility to accelerate growth through the next era of media,” said Kirk McDonald, CEO, GroupM North America, in a statement. “That means making our industry more inclusive and equitable for all publishers. As well as, sharing brands’ products and services with audiences that are representative of the changing face of America in service of growing their businesses.” Under GroupM’s effort, marketers would ensure the money is invested across Black, Hispanic, Aapi and LGBTQ+ owned and/or focused media.
GroupM first unveiled the effort in 2021, when it spurred a group of 20 advertisers,...
- 3/9/2023
- by Brian Steinberg
- Variety Film + TV
Similar News
Karla Sofía Gascón Gets Emotional Discussing Return to U.S.: “We’re in a Difficult Time and I Feel Like One of the First Victims”
- 4/27/2025
- by Lily Ford
- The Hollywood Reporter - Movie News
‘It’s Like a War Zone’: What Happened When Portland Decriminalized Fentanyl
- 4/27/2025
- by Jason Motlagh
- Rollingstone.com
Saturday Night Live's 15 Most Controversial Sketches And Moments So Far
- 4/24/2025
- by Mike Bedard
- Slash Film
Joe Jonas Talks 'Heart By Heart' Bridge & Deciding to Release New Solo Music
- 4/25/2025
- by Just Jared
- Just Jared
Thanks to Trump’s Tariff Wars, Best Buy Websites Are Crashing Due to Switch 2 Pre-orders
- 4/24/2025
- by Dipan Saha
- FandomWire
Nintendo Switch 2 pre-orders live: US stock rapidly selling out and retailers to check right now
- 4/24/2025
- by Amlan Roy
- FandomWire
12 Actors Who Reprised Their Roles In Different Projects
- 4/27/2025
- by Eric Langberg
- Slash Film
Test Track Ride Vehicles Are Getting a New Look
- 4/15/2025
- by Kambrea Pratt
- Pirates & Princesses
Why MTV's Controversial Skins Adaptation Was Canceled After One Season
- 4/7/2025
- by Danielle Ryan
- Slash Film
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.