NBCUniversal has entered into a partnership with Indian streaming service JioCinema, owned by Viacom18, bringing thousands of hours of NBCU films and series to India.

JioCinema also recently signed a deal with Warner Bros Discovery for HBO, Max Original and Warner Bros content in India starting this month.

NBCU’s programming will streamed in a Peacock branded hub starting next month on JioCinema’s newly announced ‘JioCinema Premium’ SVOD tier.

The deal includes content from across Comcast NBCUniversal’s production entities and brands, including Universal Television, UCP, Universal International Studios, Universal Television Alternative Studio, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Features and Bravo.

First run shows on offer to Indian viewers will include Young Rock, thriller The Lazarus Project; and dark romantic comedy The Lovers.

Indian audiences will also be offered Peacock Originals including Bel-Air, a reimagining of the ‘90s comedy series that starred Will Smith; Pitch Perfect: Bumper In Berlin,...