IFC Films & Cinetic Media Vets Laura Sok & Kate McEdwards Launch PR & Strategy Firm Track Shot
Exclusive: Longtime IFC Films and Cinetic Media PR colleagues Laura Sok and Kate McEdwards are launching new PR and strategy firm, Track Shot.
Track Shot will be based in New York City and work across independent, foreign and genre films as well as distribution strategy. The duo brings more than two decades in the publicity and communications field as well as a deep knowledge of the distribution landscape. Sok and McEdwards have built and led hundreds of film campaigns during their careers working in-house and alongside major distributors on the agency side. Previously, they led PR efforts for IFC Films, IFC Midnight, Sundance Selects, IFC Films Unlimited (streaming service) and most recently Shudder and Rlje.
Their final campaign for IFC Films was Matt Johnson’s chart-topping BlackBerry. This year they also launched Kyle Edward Ball’s breakthrough feature Skinamarink for Shudder/IFC Films.
Among their many successful campaigns at IFC...
Track Shot will be based in New York City and work across independent, foreign and genre films as well as distribution strategy. The duo brings more than two decades in the publicity and communications field as well as a deep knowledge of the distribution landscape. Sok and McEdwards have built and led hundreds of film campaigns during their careers working in-house and alongside major distributors on the agency side. Previously, they led PR efforts for IFC Films, IFC Midnight, Sundance Selects, IFC Films Unlimited (streaming service) and most recently Shudder and Rlje.
Their final campaign for IFC Films was Matt Johnson’s chart-topping BlackBerry. This year they also launched Kyle Edward Ball’s breakthrough feature Skinamarink for Shudder/IFC Films.
Among their many successful campaigns at IFC...
- 6/13/2023
- by Anthony D'Alessandro
- Deadline Film + TV
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