Roku Strikes First Ever Sports Deal With Formula E As CBS Expands Partnership With Motorsports Tournament
Roku is moving into the sports world.
The digital platform has struck its first ever sports deal, becoming the streaming home of Formula E.
Meanwhile, CBS Sports will air more races from the electric motorsports series as part of an expanded deal.
Beginning in January 2024, five races will air live on CBS Television Network and simulcast on Paramount+, with both channels already featured and integrated on Roku’s platform. Roku users that subscribe to Paramount+ can easily enjoy the races airing on the service through the Paramount+ app on Roku’s Sports Experience. CBS Sports Network will also show one highlights programme per round.
Starting next season 11 races in the Abb Fia Formula E World Championship will be available on The Roku Channel. The streamer will also air Formula E’s docu-follow series Unplugged, as well as race previews, highlights, replays of all races and more.
The new multi-year broadcast...
The digital platform has struck its first ever sports deal, becoming the streaming home of Formula E.
Meanwhile, CBS Sports will air more races from the electric motorsports series as part of an expanded deal.
Beginning in January 2024, five races will air live on CBS Television Network and simulcast on Paramount+, with both channels already featured and integrated on Roku’s platform. Roku users that subscribe to Paramount+ can easily enjoy the races airing on the service through the Paramount+ app on Roku’s Sports Experience. CBS Sports Network will also show one highlights programme per round.
Starting next season 11 races in the Abb Fia Formula E World Championship will be available on The Roku Channel. The streamer will also air Formula E’s docu-follow series Unplugged, as well as race previews, highlights, replays of all races and more.
The new multi-year broadcast...
- 6/27/2023
- by Peter White
- Deadline Film + TV
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