Exclusive: Asylum Entertainment Group, the Endeavor-backed production group run by Steve Michaels, has invested in British producer Moon&Back Media, founded by veteran UK execs Dawn Airey, Nigel Hall and Russ Lindsay.

It marks the company’s first investment in an international production company and comes after Endeavor invested in Asylum earlier this year, as revealed by Deadline.

Airey has worked for British broadcasters including ITV, Channel 4, Channel 5 and Sky. She is best known as the inaugural director of programmes for Channel 5, where she coined the term ‘films, football and f*cking’ to describe its content strategy, before becoming CEO of the network, which is now owned by Paramount. She subsequently ran channels at Sky before becoming Director of Global Content at ITV. She has also held senior roles at Rtl, Yahoo and Getty Images.

Hall is best known as Global Head of TV for Simon Cowell’s Syco Entertainment,...