Adidas founder Adi Dassler is getting the Hollywood treatment with a new limited series in development from independent film producer Niels Juul and Ad Legacy, the company founded by his grandchildren.

The project — which will be told from the perspective of Dassler’s oldest daughter Inge and produced by Juul’s company No Fat Ego — will focus on Dassler’s life and the iconic sports and fashion brand he created from his small German village. It will also capture the intense family drama and rivalry between Dassler and his brother Rudolf, who created Puma.

Juul described the limited series as a “creative intersection” between “The Crown” and “Succession.”

“I am a big fan of real-life stories, and as much as I liked Enzo Ferrari’s tale, I was immediately drawn to the story of Adi. It’s a great dramatic, intense and brutal tale but also at times hilariously funny...