Will New Streaming Bundles Be Too Little, Too Late for Price-Sensitive Customers?
Apple, Netflix, Paramount and Warner Bros. Discovery are all in various stages of bundling their streamers, but has their moment passed?
Just as streamers are finally cracking the profitability equation, they seemingly have a new problem on their hands. In reality, it’s not a new problem at all, but rather the exacerbation of the already-existing issue of churn. A new report from the Wall Street Journal indicates that November’s streaming churn rate hit 6.3% across top streamers in 2023, up from 5.1% in 2022.
Special seasonal discounts and trials are helpful in retaining streaming customers. Streamers are beginning to bundle services in order to increase their value in the minds of customers. Streaming may have lost its chance to out-value cable. Get 30 Days Free $5.99+ / month paramountplus.com
For a Limited Time, Get 1 Month of Paramount+ With Code: Wantmore
How Bad is Churn Getting?
November is usually a good time of year for streamers,...
Just as streamers are finally cracking the profitability equation, they seemingly have a new problem on their hands. In reality, it’s not a new problem at all, but rather the exacerbation of the already-existing issue of churn. A new report from the Wall Street Journal indicates that November’s streaming churn rate hit 6.3% across top streamers in 2023, up from 5.1% in 2022.
Special seasonal discounts and trials are helpful in retaining streaming customers. Streamers are beginning to bundle services in order to increase their value in the minds of customers. Streaming may have lost its chance to out-value cable. Get 30 Days Free $5.99+ / month paramountplus.com
For a Limited Time, Get 1 Month of Paramount+ With Code: Wantmore
How Bad is Churn Getting?
November is usually a good time of year for streamers,...
- 1/2/2024
- by David Satin
- The Streamable
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