Exclusive: It’s Hallmark Media’s turn now: Deadline has learned that the premier home of holiday movies is the latest company to undergo layoffs, with significant cuts occurring in the exec suites.

Among those impacted were Chief Marketing Officer Lara Richardson, Chief People Officer Pamela Wolfe, EVP Research Strategy Robin Thomas and Head of Distribution Judi Lopez. Though one source described them as “major cutbacks,” Deadline understands that only those four jobs were eliminated.

In a statement provided to Deadline, a spokesperson said, “Hallmark Media organizational changes were announced internally today representing a new, more streamlined structure. As such, some executive leadership roles were eliminated, while new and expanded roles were created in order to forge new opportunities that will strengthen our focus on our core, and build new capabilities for our consumers and viewers. The Hallmark Media business remains committed to creating compelling content and Hallmark Channel recently...