Kangana Ranaut’s Tejas’ Promotions Call Hrithik Roshan’s Fighter Its Copy, Bashes Pakistan For Sensationalism & Flaunts A Crappy VFX Jet – Decoding Its Questionable Social Media Strategy! (Picture Credit: Youtube)

The way promotional activities of films work has been changing over the years. From sticking posters on busy roads and public transport to making people aware through meme pages on social media, we’ve witnessed a drastic change. Recently, Kangana Ranaut’s Tejas makers, while spreading awareness through the famous meme pages on Instagram, did something that looked like it was deliberately planned – they took a dig at Hrithik Roshan‘s Fighter.

Well, we aren’t saying that might indeed be the case, but it has happened. But that’s not the main topic of this article because we’re going to see various examples of ‘hyper promotion’ done by Tejas on social media.

This isn’t the first film...