Free Streaming Pioneer Pluto TV, Nearing Its 10th Anniversary, Refreshes Branding And Preps Super Bowl Promo Spot During CBS Telecast
Exclusive: Paramount Global’s free streaming outlet Pluto TV has just completed a refresh of its brand and will be taking its first bow during the company’s Super Bowl broadcast on CBS, Nickelodeon and Paramount+.
The impetus for the move, insiders tell Deadline, is to position Pluto as the progenitor of free, ad-supported streaming television, or Fast. It also coincides with the 10th anniversary of Pluto’s debut as a beta website in March 2014.
The Fast category has mushroomed from humble beginnings into a multi-billion-dollar revenue generator, with an estimated 1,500 total channels jockeying for attention across the sector. Given Pluto’s foundational role in launching Fast, Paramount is looking to give it a boost with an ad slot during the Big Game broadcast on February 11.
Internally, Pluto is being described as moving into its third act, with the...
The impetus for the move, insiders tell Deadline, is to position Pluto as the progenitor of free, ad-supported streaming television, or Fast. It also coincides with the 10th anniversary of Pluto’s debut as a beta website in March 2014.
The Fast category has mushroomed from humble beginnings into a multi-billion-dollar revenue generator, with an estimated 1,500 total channels jockeying for attention across the sector. Given Pluto’s foundational role in launching Fast, Paramount is looking to give it a boost with an ad slot during the Big Game broadcast on February 11.
Internally, Pluto is being described as moving into its third act, with the...
- 1/29/2024
- by Dade Hayes
- Deadline Film + TV
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