Protagonist Pictures Ups Janina Vilsmaier, Mounia Wissinger, Strengthens Sales and Marketing Divisions
Sales, production and finance outfit Protagonist Pictures has beefed up its marketing and sales divisions with a slew of promotions and new hires.
Janina Vilsmaier, previously with Hanway before joining Protagonist in 2020, has been promoted to senior VP sales and distribution. Former Netflix and Studiocanal executive Mounia Wissinger, who joined the company in 2018, has been upped to senior VP global marketing and publicity. Vilsmaier will lead the sales division, overseeing both the first run and library sales activities, and work in partnership with Wissinger to strategize the global roll out of Protagonist titles. Wissinger will head up the marketing and publicity team, including overseeing the festival strategy for Protagonist’s film slate. Both will report directly into chief commercial officer George Hamilton.
Former Arclight Films senior executive Lina Marrone, who initially joined Protagonist as maternity cover, will remain at the company, taking up the permanent position of head of sales and reporting into Vilsmaier.
Janina Vilsmaier, previously with Hanway before joining Protagonist in 2020, has been promoted to senior VP sales and distribution. Former Netflix and Studiocanal executive Mounia Wissinger, who joined the company in 2018, has been upped to senior VP global marketing and publicity. Vilsmaier will lead the sales division, overseeing both the first run and library sales activities, and work in partnership with Wissinger to strategize the global roll out of Protagonist titles. Wissinger will head up the marketing and publicity team, including overseeing the festival strategy for Protagonist’s film slate. Both will report directly into chief commercial officer George Hamilton.
Former Arclight Films senior executive Lina Marrone, who initially joined Protagonist as maternity cover, will remain at the company, taking up the permanent position of head of sales and reporting into Vilsmaier.
- 2/8/2024
- by Naman Ramachandran
- Variety Film + TV
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