Univision Hopes Spanish-Language Super Bowl Scores New Points With NFL
TelevisaUnivision is running more than 90 hours of new programming leading up to its airing Sunday of a Spanish-language telecast of Super Bowl Lviii. Executives hope the NFL may give the company a few more.
The Spanish-language media giant, created via an early 2022 merger between Univision Holdings and Groupo Televisa valued at $4.8 billion, has long shown the annual NFL extravaganza in Mexico, This year, however, it has secured U.S. rights to run a Spanish-language version of the game. And it’s betting a successful telecast will get noticed by the sports league whose games continue to win big linear audiences even as more TV viewers move to streaming.
U.S. rights to NFL games are sewn up for years in multi-billion dollar deals with Paramount Global, Fox Corp., NBCUniversal, Disney and Amazon. But the league has proven adept at carving out ways to reach new crowds. Univision can’t help...
The Spanish-language media giant, created via an early 2022 merger between Univision Holdings and Groupo Televisa valued at $4.8 billion, has long shown the annual NFL extravaganza in Mexico, This year, however, it has secured U.S. rights to run a Spanish-language version of the game. And it’s betting a successful telecast will get noticed by the sports league whose games continue to win big linear audiences even as more TV viewers move to streaming.
U.S. rights to NFL games are sewn up for years in multi-billion dollar deals with Paramount Global, Fox Corp., NBCUniversal, Disney and Amazon. But the league has proven adept at carving out ways to reach new crowds. Univision can’t help...
- 2/8/2024
- by Brian Steinberg
- Variety Film + TV
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