Tubi Taps Former Snap and Viacom Exec Jeff Lucas as Chief Revenue Officer, Replacing Mark Rotblat
Tubi, Fox Corp.’s ad-supported streaming service, recruited ad-sales veteran Jeff Lucas as chief revenue officer.
Lucas takes over the role from former Tubi Cro Mark Rotblat, who will remain with Fox Corp. focusing on adRise, the company’s distribution and monetization platform for connected TVs. At Tubi, Lucas will report to Jeff Collins, president of advertising sales for Fox Corp.
Most recently, Lucas was chief revenue officer at Firework, a New York-based video commerce platform with more than 1,000 clients across 37 countries. Before that, he was head of North America sales and global client solutions at Verizon Media. From 2016-18, he was VP and global head of sales for Snapchat parent company Snap.
Prior to that, Lucas led sales and marketing for all of Viacom’s media networks, including MTV, VH1, Comedy Central, and Nickelodeon, and before that served as president, advertising sales and marketing at NBCUniversal’s cable group.
Lucas takes over the role from former Tubi Cro Mark Rotblat, who will remain with Fox Corp. focusing on adRise, the company’s distribution and monetization platform for connected TVs. At Tubi, Lucas will report to Jeff Collins, president of advertising sales for Fox Corp.
Most recently, Lucas was chief revenue officer at Firework, a New York-based video commerce platform with more than 1,000 clients across 37 countries. Before that, he was head of North America sales and global client solutions at Verizon Media. From 2016-18, he was VP and global head of sales for Snapchat parent company Snap.
Prior to that, Lucas led sales and marketing for all of Viacom’s media networks, including MTV, VH1, Comedy Central, and Nickelodeon, and before that served as president, advertising sales and marketing at NBCUniversal’s cable group.
- 3/4/2024
- by Todd Spangler
- Variety Film + TV
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