A company at the heart of the creator economy has made some changes to its executive team. Spotter, which offers creator counseling and disburses capital through catalog licensing and other monetization tools, has named Sam Rogoway as its Chief Operating Officer while installing previous COO Nic Paul as its President.

Rogoway is joining Spotter less than a year after he left Linktree, where he held the title of Chief Product Officer. Rogoway’s experience in the creator economy predates the use of that term; a decade ago, he teamed up with former YouTube exec Bing Chen to launch Victorious, a startup that helped influencers build and monetize their own apps. Mindfulness app Headspace acquired Victorious in 2019.

The industry knowledge Rogoway has accumulated will serve him well in his new role at Spotter. The company that pioneered the catalog licensing model has expanded its services by positioning itself as a stable of creator economy experts.