Dude Perfect has bulked up its war chest as it prepares for the next phase of its expansion. The entertainment brand that got its start with basketball trick shots has secured a “nine-figure” investment from private equity firm Highmount Capital.

Though the exact size of the funding round was not disclosed, the deal will imbue Dude Perfect with upwards of $100 million, which will be applied to the media company’s continued growth and expansion. Though Dude Perfect initially began with a single YouTube channel, it has since evolved into a multiplatform empire that includes a streaming service, an ownership stake in a Premier League soccer club, and even a cruise. Meanwhile, the original Dude Perfect channel is still going strong; it counts more than 60 million subscribers.

With its latest injection of capital, Dude Perfect will pursue new opportunities and projects while continuing to forge partnerships and build their management team.