By Le Chou

Her two most recent films achieved a combined $40M at the Vietnam box office. No other producer comes close at the local box office. To put into context, a film in Vietnam is deemed a blockbuster if it grosses $4M (100 billion Vnd). Yet, her name has gone largely unnoticed.

In 2024, Nguyen Huu Tuong Vi cemented herself as one of the top producers in Vietnam with the monumental success of “Mai”, the highest grossing Vietnamese film of all time from director Tran Thanh. To date, the film has amassed $23M+ at the global box office; $21M in Vietnam via Cj Hk Entertainment and $2M+ in North America and Europe via 3388 Films.

But back when she was trying to break into the industry, it wasn't producing what she had in mind. In 2007, Tuong Vi participated in a screenwriting course funded by the Ford Foundation and continued this writing path...