Hasbro's G.I. Joe franchise needs a reboot after the disappointing performance of Snake Eyes at the box office and with critics. The potential crossover with Transformers could breathe new life into G.I. Joe, showcasing the fan-favorite characters like Snake Eyes and Storm Shadow. By combining the fanbases of G.I. Joe and Transformers, the crossover movie has the potential to be a blockbuster success and pave the way for future films.

With seven live-action movies to its name, Mattel's Transformers film series is a resounding box-office success, with the franchise generating upwards of $5.286 billion overall. Given the success of Barbie, which garnered $1.446 billion at the box office, Mattel might just be the new Marvel Studios, though it's far from the only toy-maker that's eyeing Hollywood. In 2009, Hasbro's iconic G.I. Joe toy line was adapted into a big-screen blockbuster: G.I. Joe: The Rise of Cobra. The first in the military sci-fi action film series,...