Comscore: The Roku Channel is top Fast platform in viewing hours
The Roku Channel offers a handful of free, ad-supported content streams from Comcast’s NBC Universal. (Courtesy image)
Roku’s free streaming platform The Roku Channel is watched by 1 out of 4 streaming TV households and more than half of households that use a free, ad-supported streaming TV (Fast) platform, according to new data released by Comscore.
The Roku Channel takes the lion’s share of total streaming hours as measured by Comscore in February, with 42 percent of time spent on the platform, the measurement firm said on Wednesday. By comparison, Paramount Global’s Pluto TV had 38 percent of total streaming hours in February, while Fox Corporation’s Tubi had 20 percent.
Roku makes it easy for streamers to discover content within The Roku Channel: The service is built in to every modern Roku streaming device and smart TV on the market, and Roku consistently promotes free streaming content from the platform...
Roku’s free streaming platform The Roku Channel is watched by 1 out of 4 streaming TV households and more than half of households that use a free, ad-supported streaming TV (Fast) platform, according to new data released by Comscore.
The Roku Channel takes the lion’s share of total streaming hours as measured by Comscore in February, with 42 percent of time spent on the platform, the measurement firm said on Wednesday. By comparison, Paramount Global’s Pluto TV had 38 percent of total streaming hours in February, while Fox Corporation’s Tubi had 20 percent.
Roku makes it easy for streamers to discover content within The Roku Channel: The service is built in to every modern Roku streaming device and smart TV on the market, and Roku consistently promotes free streaming content from the platform...
- 6/11/2024
- by Matthew Keys
- The Desk
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