Today, at the Annecy Animation Festival, former Head of Reel FX Originals and Paramount Animation vice president Jared Mass announced the first project at Chalkdust Animation Studios, a new CG label based in Atlanta, Ga. focused on real-time, virtual production for film and TV projects.

Chalkdust’s debut project, “Boxen: The Childhood Chronicles of C.S. Lewis,” weighs in as a serialized adaptation of Lewis’ first-ever short stories, written with his brother when he was still a child. Financing for the first season has already been finalized by Noble Road Media, a new Atlanta-based organization formed by Michael Carney, who will executive produce with Mass and Vincent Sieber-Smith, co-director of The C.S. Lewis Company.

Production of “Boxen” will feature a mix of traditional animation tools, motion capture and cutting-edge software. It’s a production pipeline that Mass is familiar with from his time producing Netflix’s “Super Giant Robot Brothers” at Reel FX Originals.