Disney+, Hulu Roll Out Interactive Ad Formats Including Quizzes, 'Advergames'
New ad formats will help Disney+ boost revenues from its streaming service even higher.
On-demand streaming offers viewers a way to consume video using features they never had watching linear TV. It also gives providers ways to reach customers with ads using methods they’ve never used before, and now Disney is getting in on that evolution by introducing new advertising formats on its streaming services. Disney+, Hulu, and ESPN+ subscribers will soon find the new interactive ads on their interface, if they haven’t noticed them already, as Disney tries to boost engagement —and by extension, revenues — on its on-demand platforms.
Key Details: Disney is rolling out shoppable ads, as well as advergames on its streaming services. The goal is to make ads “impactful” for Disney streaming customers, according to executives. Amazon, Roku, and Fubo are among other companies that have launched interactive ads in recent months. Sign Up Now $7.99+ / month disneyplus.
On-demand streaming offers viewers a way to consume video using features they never had watching linear TV. It also gives providers ways to reach customers with ads using methods they’ve never used before, and now Disney is getting in on that evolution by introducing new advertising formats on its streaming services. Disney+, Hulu, and ESPN+ subscribers will soon find the new interactive ads on their interface, if they haven’t noticed them already, as Disney tries to boost engagement —and by extension, revenues — on its on-demand platforms.
Key Details: Disney is rolling out shoppable ads, as well as advergames on its streaming services. The goal is to make ads “impactful” for Disney streaming customers, according to executives. Amazon, Roku, and Fubo are among other companies that have launched interactive ads in recent months. Sign Up Now $7.99+ / month disneyplus.
- 6/14/2024
- by David Satin
- The Streamable
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