Get ready to delve into a transformative chapter of American business history with “The Mega-Brands That Built America,” Season 2 Episode 8 titled “Rentals to Riches,” airing at 9:00 Pm on Sunday, June 23, 2024, on History. This episode chronicles the inspiring story of how a determined car salesman’s visionary idea revolutionized transportation across the nation.

The narrative centers on a down-on-his-luck car salesman who pioneers the concept of the first rental car company in America. Faced with adversity, he teams up with John Hertz, owner of a cab company, to forge a partnership that would redefine the way people travel. Together, they embark on a journey to establish a groundbreaking business model that offers customers the convenience and flexibility of renting vehicles for short-term use.

Viewers can expect to witness the challenges and triumphs as these entrepreneurs navigate the early days of the rental car industry, overcoming obstacles and expanding their innovative business nationwide.