Jake Paul’s latest creator product is a skincare brand called W
Jake Paul has his eye on an industry he describes as an “old and outdated” category: Skincare. The younger Paul brother has announced the launch of W, a men’s lifestyle brand that is initially available at Walmart locations.
At launch, the W line consists of three products: Body wash, body spray, and deodorant. Paul intends to add to the brand by introducing items like shampoo, conditioner, face wash, and hair gel. W’s distribution could receive an upgrade as well; beyond Walmart, Paul plans to sell his skincare and bodycare line on Amazon.
All W items are priced at $10 or less. With competitive prices and fresh design, Paul told CNBC that he hopes to disrupt a category that has “been on the shelves in the exact same way for the past 20 years.”
“It’s a super underserved market,” Paul said. “I believe now that more men are caring about...
At launch, the W line consists of three products: Body wash, body spray, and deodorant. Paul intends to add to the brand by introducing items like shampoo, conditioner, face wash, and hair gel. W’s distribution could receive an upgrade as well; beyond Walmart, Paul plans to sell his skincare and bodycare line on Amazon.
All W items are priced at $10 or less. With competitive prices and fresh design, Paul told CNBC that he hopes to disrupt a category that has “been on the shelves in the exact same way for the past 20 years.”
“It’s a super underserved market,” Paul said. “I believe now that more men are caring about...
- 6/14/2024
- by Sam Gutelle
- Tubefilter.com
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