Exclusive: Strand Entertainment, the L.A.-based management and production company launched earlier this year by Jeff Golenberg and Jason Shapiro, is launching a new digital division in partnership with Amazon Studios/Prime Video alum Lee Stimmel, Deadline has learned.

Through its new division, Strand will look to uncover, nurture and empowering social native creators across various industries. Through personalized guidance, strategic partnerships, and unwavering support, they aim to play a part in shaping the future of talent representation.

Recently starting his own talent-led branding company Giganticus Partners, unrelated to Strand’s new endeavor, Stimmel prior to that served as Head of Global Partnership Marketing for Amazon Studios/Prime Video, spearheading alliances between entertainment businesses, talent, brands, networks, and digital platforms. In 2020, he launched an Influencer Marketing department and created the company’s first-ever Prime Video Creator Community. Stimmel als o led a global social marketing team, overseeing digital marketing...