Fox expands ad partnership with The Trade Desk
(Photo by Tony Webster via Flickr Creative Commons, Graphic by The Desk)
Fox Corporation’s free streaming platform Tubi has long been a client of The Trade Desk. Now, the broadcast network itself is expanding its partnership with the ad tech company that will further help media buyers bring their campaigns across different channels.
On Wednesday, Fox and The Trade Desk said the expanded partnership will bring “best-in-class innovation to advertisers to help them reach their audiences and measure campaign performance to meet their business objectives.”
The partnership builds on Tubi’s adoption of Unified ID 2.0 (UID2) and OpenPath, which evolved to the point that they could be integrated into Fox’s own advertising platform called AdRise.
“The commitment to the deepening of our relationship with The Trade Desk highlights our belief in their vision for premium content and a more open Internet. Through our market leading brands and our AdRise technology platform,...
Fox Corporation’s free streaming platform Tubi has long been a client of The Trade Desk. Now, the broadcast network itself is expanding its partnership with the ad tech company that will further help media buyers bring their campaigns across different channels.
On Wednesday, Fox and The Trade Desk said the expanded partnership will bring “best-in-class innovation to advertisers to help them reach their audiences and measure campaign performance to meet their business objectives.”
The partnership builds on Tubi’s adoption of Unified ID 2.0 (UID2) and OpenPath, which evolved to the point that they could be integrated into Fox’s own advertising platform called AdRise.
“The commitment to the deepening of our relationship with The Trade Desk highlights our belief in their vision for premium content and a more open Internet. Through our market leading brands and our AdRise technology platform,...
- 6/19/2024
- by Matthew Keys
- The Desk
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