As the General Election approaches in the UK, Acast - the world’s largest independent podcast company and home to all of the major publisher podcasts in the UK - has launched a punchy campaign to illustrate news podcasts' critical role in shaping public discourse and informing voters. Since the election was announced, there has been a 53% increase in unique listens to political-specific podcasts, according to Acast and Podchaser data.

In an age of disinformation, publishers can help listeners stay informed with their podcasts, creating a space for open debate and share credible and thoughtful commentary. Podcasts from trusted voices that deliver the news from research teams that are consistently fact-checked offer insightful, varied perspectives on the key issues and candidates shaping the upcoming General Election. For advertisers, it’s never been more important to support these important voices with sponsorship opportunities, and aligning with a publisher brand is where the value lies.