Khaby Lame brought his comedic chops to the U.S. — and the producers of his new unscripted series, “Khaby Is Coming to America,” are hoping his millions of TikTok fans will come along for the ride.

The limited three-part series follows Lame as he explores the best (and weirdest) people, places and cuisine that America has to offer. In each 20-minute episode, the Senegalese-born Italian social media personality visits a different city — Miami, New Orleans and New York — and meets with celebrity guests David Beckham, Alicia Keys, Jon Batiste and Steven A. Smith as well as local influencers.

The series premiered Friday, June 28, on Tubi, Fox Corp.’s free, ad-supported streaming service. “Khaby Is Coming to America” (a nod to the 1988 Eddie Murphy movie) was co-produced by Group Black, an “inclusive, mission-driven” media and advertising company, and Procter & Gamble. Several of P&g’s brands are featured in the series,...