UK’s Odeon Cinemas Expands Family Offer

In a bid to bolster its draw for families, the UK’s Odeon Cinemas is expanding the scope of its “adults pay kids prices” deal. The scheme will see admits for one adult and one child from as little as £10 for an Odeon Cinema and £15 for an Odeon Luxe throughout 2024. The AMC-owned chain says it’s making the investment into its family offerings as data has shown that affordability and convenience are the biggest concerns for families when considering activities, particularly over the summer holidays. With the opening weekend of Inside Out 2 marking Odeon’s busiest since National Cinema Day last September, turnstiles have been on fire. The UK gross for IO2 through Sunday stands at $40.2M while such titles with family appeal on deck include Despicable Me 4 on July 12 and Harold and the Purple Crayon on August 2. Later in the year,...