Whoopi Goldberg is adding fuel to her cannabis business.

Later this month, the Egot winner and veteran host on The View will officially bring to market two cannabis brands under her WhoopFam umbrella. The first, Emma & Clyde, is expanding after an earlier launch in 2022 and a limited run in Arizona. Named after Goldberg’s late mother and brother, Emma & Clyde will be available in select stores in California, Arizona and Ohio with offerings designed for both medical and recreational users across categories like edibles, pre-rolls, flowers and accessories.

The second launch marks the return of Goldberg’s Whoopi & Maya brand. That line of products — launched in 2016 and shuttered less than four years later when Goldberg and business partner Maya Elisabeth parted ways due to a reported rift — focused on providing menstrual relief as well as general pain relief and overall holistic wellness through topicals, edibles and bath salts. Per the WhoopFam website,...