Paris Olympics Opening Ceremony Becomes Most-Watched Since London 2012 With 28.6 Million Viewers

The Paris Olympics Opening Ceremony on Friday, July 26 averaged 28.6 million viewers across NBC and Peacock on Friday, becoming the most-watched opening ceremony for a Summer Olympics since London 2012, according to fast national data from Nielsen and Adobe Analytics. An additional 666,000 viewers watched this year’s Opening Ceremony on Telemundo.
“Last night’s Opening Ceremony, one of the most ambitious and complex in Olympic history, was a spectacle for those in attendance in Paris, delivered a huge audience across our NBCU platforms, and set records for Peacock,” said NBC Sports President Rick Cordella in a statement released on Saturday. “Thanks to the tireless effort of our production and engineering teams, and extensive promotion, we are off to a strong start that is in line with the expectations of our NBC stations, and distribution and advertising partners. We are in great position as we look forward to the next two weeks of competition.
“Last night’s Opening Ceremony, one of the most ambitious and complex in Olympic history, was a spectacle for those in attendance in Paris, delivered a huge audience across our NBCU platforms, and set records for Peacock,” said NBC Sports President Rick Cordella in a statement released on Saturday. “Thanks to the tireless effort of our production and engineering teams, and extensive promotion, we are off to a strong start that is in line with the expectations of our NBC stations, and distribution and advertising partners. We are in great position as we look forward to the next two weeks of competition.
- 7/29/2024
- by Errol Lewis
- Soap Opera Network
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